Prepared for Erin Hutchison, Advancement by Eric Berg, crush · Download the PDF
Proposal 599 · 1 November 202601 Where we started
What we built it around.
- 01
Independence, without being alone.
Your own words from the Boarding page. Option 1 builds the first screen from the lake the school is named for: the crewhouse dock at first light, the waterline drawn across the page, and 270 acres, 10 houses and 1916 hanging below it.
- 02
Spark Minds, Kindle Hearts, Forge Futures.
Your mission, set as an honours board in your black and gold. Option 2 lights one line at a time and shows it happening: the lab, the Chapel, the trails.
- 03
Founded in a West Coast rainforest.
From your school history. Option 3 lays your 1948 photo of students building forts beside a runner on your trails today, joined by one hand-drawn trail to Inquire.
Proposal 599 · 1 November 202602 What you get
Pay for the website.
Get the whole launch.
- 01$11,000
The website
A new site for Shawnigan, built out from the top you've just seen, with inquire and apply feeding your Blackbaud admissions forms.
- 02$199
A launch promo
A short animated video made from your own photos and words, sized for Instagram, Facebook and anywhere else you post.
- 03$495
A launch email
Designed and written for your families and alumni, so they hear about the new site from you.
- 04$495
A launch ad set
Twelve launch graphics for your admissions season (email, socials, site banners), each sized for feeds and stories, with moving versions of the best four.
- 05$149
A phone receptionist, first month
From Hire Whoever, our sister company: a voice assistant on your admissions line after hours, so a family in another time zone still gets an answer.
- 06$49
30 days of changes
Text or email us what to change. It's live the next business day.
Plus, when you say go before 8 November 2026
- Bonus$250
Launch email setup
We set up the launch email and line it up for your families and alumni, ready to go out on launch day.
If the site isn't live within a week of go, your first three months of changes are free.
All prices in Canadian dollars. Each value is our own price for that piece on its own.
Proposal 599 · 1 November 202603 How it goes
Live within a week of go.
- Day 0
You say go
You pay the 50% deposit and give us access to your domain. Your live site won't change until you say.
- Days 1 to 7
We finish the site
We build out the rest of the site and carry your pages over. You see every page before it goes live.
- Launch
It goes live
The new site goes live on your domain, and the promo and launch email are ready to go out with it.
- 30 days
Changes, next day
Text or email a change and it is live the next business day.
04 Investment
| The launch | $9,500 |
| To start, when you say go (50%) | $4,750 |
| When the site goes live | $4,750 |
After launch: monthly plans from $250, only if you want one
| CareSite care and hosting, unlimited edits live the next business day, your Google listing kept current. | $250/mo |
| GrowEverything in Care, plus SEO: a new page or article a month, a Google and AI check, one campaign from your site. | $500/mo |
| Growth PartnerEverything in Grow, plus full SEO and every campaign piece each month: emails, promos and ads. | $1,000/mo |
05 What you own
- The site and every file, in the school's name.
- Inquire, apply and logins stay in your Blackbaud admissions system.
- Nothing monthly unless you want it.
Proposal 599 · 1 November 202606 Questions
The usual questions.
- 01
Will moving hurt my Google ranking?
We move it carefully. Every page address on your current site keeps working or forwards to its new page, and your titles and business details carry over, so nothing Google already knows about breaks. The new site is fast and built for phones first, which Google rewards. We don't promise rankings.
- 02
Is it secure?
Yes. There's no WordPress and no plugins to keep patching, the usual way small-business sites get broken into. It runs on modern hosting with SSL, and every version is saved, so any change can be rolled back.
- 03
Who owns it?
You do. The site and the domain are in your name, not ours. Hosting is included and nothing renews unless you ask. If you ever want to move it, you get every file.
- 04
How do I make changes?
Text or email me the change and it's live the next business day. The first 30 days are free. After that, unlimited changes come with any monthly plan, from $250 a month, cancel anytime.
- 05
When do I pay?
Half ($4,750) when you say go, the rest ($4,750) when the site is live. You've seen the homepage before paying anything.
- 06
Does it work with our admissions system?
Yes. Inquire, apply and logins stay in your Blackbaud admissions system.
Proposal 599 · 1 November 202607 Next step
Say go.
Reply to my email or write to eric@crushhh.co, and the build starts.
This proposal holds until 1 December 2026.
Your pick01The lake at first lightSee the others
Say go by emailDownload the PDF
Eric Berg
Crush Digital Atelier · eric@crushhh.co · crushhh.co